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HBO to change the name of Max streaming service

HBO Max Lives! Max to Change Its Name Back After Two Years

Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years after Warner Bros.

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Max to be renamed HBO Max. The name change nobody wanted

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Max or HBO Max? Here's why the streaming platform changed its name again

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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Max was an all-time bad rebrand

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max Is Back: WBD Rebranding Streamer This Summer

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Max Is Changing Its Name Back to HBO Max (Again)

James Gunn Hilariously Mocked HBO Max's Name Change, But Head Honcho Casey Bloys Totally Admitted It Not-So-Hilariously Keeps Him Up At Night

The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be left out, co-CEO of DC Studios James Gunn got in on the fun over on his social media. He took to Threads to throw some shade, posting:

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Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

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Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,

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HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this summer.

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HBO Max renaming starts meme fest as netizens share hilarious reactions; check here

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer. They dropped the HBO from the logo in 2023 to broaden their appeal, but now have decided against it.

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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,

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Why David Zaslav Was Wrong to Get Rid of HBO's Name in HBO Max

The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer's name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course.