In today’s world, companies need to fight hard for consumer’s time and attention. For financial service companies this is no different. As financial services are often perceived as boring and complex, ...

As a kid playing 80s- and 90s-era strategy games on the family PC, Adrian Hon secretly entertained the idea of designing video games of his own. Deterred by his middle-of-the-road math skills, he ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Imagine a world where every TV commercial, print ad, billboard, and ...

The following article was posted on the Knowledge@Wharton website on February 11, 2014. In 2011, a game called Foldit caused a sensation by solving a decades-old scientific mystery in just three weeks ...

Following is Part 3 of the Retail TouchPoints series focused on Retail Wins In Gamification. This article uncovers best practices for successful gamification. Thought leaders and experts in ...

“Ad Agents” is a column written by the agency-side of the digital media community. Alastair Cole, Head of Creative Services of Essence Digital, a global digital marketing agency based in London and ...

One of 2012’s biggest buzzwords was “Gamification” and that probably means that in 2013 there are a lot of people trying to sell you on the value of gamifying your pharma business. One of 2012’s ...

Earlier this year, the Builders Association staged a virtual, interactive performance piece featuring an unlikely cast of characters: actual MTurk workers. Also known as “microworkers,” the turkers ...

Frequently couched either as a question about demographics or as a personal statement ("I don't ever play games"), gamification is dogged by questions of suitability of purpose, appropriateness of ...