Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

A new premium pair of smart glasses from XReal are powered by its custom-built X1 processor for spatial computing.

Koryn Wicks' "Ghosts in the Machine," which uses augmented reality technology, takes participants up stairs, around pathways ...

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of comic books The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The ...

The App Store is home to millions of apps, yet most recommendations circle back to the same familiar names. Facebook, TikTok, WhatsApp, and Spotify dominate nearly every list. While these apps have ...

If you're looking to get into reading more books but aren't just yet ready to shell out the big bucks on getting physical or eBooks, you'll be happy to know that there are legitimate, legal ways to ...

If someone on your holiday list is dying to play Pokémon Go or Jurassic World Live on an augmented reality rig, glasses and headsets can be found costing as little as $64 or as high as $1,700, with ...

"On the road to find his missing sister, a lone biker's journey leads him to a mysterious bar. But what he discovers there is about to alter our world! A sci-fi story from the Riff Reality Universe, ...

The CirculAR augmented reality app digitally revives ancient Delos, enabling users to explore 3D recreations of its monuments. Credit: National Technical University of Athens via AMNA Greece’s ancient ...

Magic Leap and Google have recently unveiled a new prototype of Android XR smart glasses, equipped with Google’s Gemini AI. This significant leap in wearable technology could potentially be the most ...