While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label. Stacey Leasca is an ...

We all thought we were the coolest kids on the block once upon a time, but in truth, every generation develops its own habits without realizing how quickly they’ll look outdated. What feels normal or ...

Ethan Norton is a senior at Wesleyan University. Democrats talk endlessly of courting young voters, but are losing my generation because they miss the point entirely. They don’t just have a young ...

Have you noticed the junk-food aisle at your local grocery store is looking a little, well, funky lately? Blame the youngest generations of shoppers. One of the most consequential changes is that ...

Scott Baird is a Staff Writer at DualShockers with over a decade of experience writing about video games, board games, and tabletop RPGs. He has been writing professionally since 2013 and covering ...

Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...

A new study from UCLA finds that Gen Z and Gen Alpha reject outdated portrayals of men, instead preferring representations of “joyful fatherhood.” Gen Z and Alpha reject outdated, hyper-masculine male ...

A new study out of UCLA has found what Gen Z and Gen Alpha females are looking for male representation, and it’s not what many people will expect. The study, undertaken by the Center for Scholars & ...

"Joyful fatherhood" is the new one-man army, a new study out of UCLA finds. By Tony Maglio Sorry Jason Statham, but Gen Alpha (born 2010-2024/25) and Gen Z (born 1997-2012) are not looking for a ...