Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

A room full of star power? With the 2026 FIFA World Cup on its way this summer, Lego has pulled out all the stops after managing to gather Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius ...

The Lego World Cup Trophy is $199.99. A new commercial was released for the Lego trophy featuring some of the best soccer players in the world. The 2026 World Cup begins on June 11. Additional Lego ...

Lego brought out some serious star power ahead of the 2026 FIFA World Cup, launching an ad starring icons Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vinicius Jr. The four superstars are shown ...

LEGOs can be a unifying force, even among some of the biggest stars in world football. Ahead of the 2026 World Cup, the company released a new ad Thursday that includes Argentina's Lionel Messi, ...

In a crossover that feels straight out of a toy box daydream, Crocs and LEGO are teaming up on a limited-edition release that turns a classic clog into something you can quite literally build on. The ...

Lego train sets have been available for decades, now. The Danish manufacturer long ago realized the magic of combining its building block sets with motors and plastic rails to create real working ...

Lego China turned Shanghai’s daily commute into part of the race-day experience for the Chinese Grand Prix on 15 March, transforming Metro Line 11, the train route that runs directly to the Shanghai ...

If you're reading this right now, there's a very good chance that you were one of many millions of children to grow up with LEGO as one of your favorite toys. The Danish plastic connecting bricks are ...

Lego A/S, best known for toys using interlocking plastic bricks, plans to step up investing in the US, undeterred by the political risks from the Iran war. Betting on resilient consumer spending in ...

Six years after revealing the first batch of Lego Super Mario sets, Nintendo and The Lego Group are finally giving fans what they want: Super Mario minifigures. On Tuesday, March 10 (aka, Mario Day), ...