It wasn’t just about flashy tech demos; the focus was squarely on how companies are actually using AR right now and what ...

The brands winning today are embedding artificial intelligence into their revenue management initiatives to turn market ...

Powered by Vizrt's AI Keyer, CaptivAIte's data-driven AR graphics creation and insertion eliminate the need for complex green screen setups. With real-time graphics and revolutionary remote ...

Experiential brand marketing in 2026 focuses on creating genuine human connections rather than just transactional ...

Discover Samsung’s AI-powered smart glasses launching in 2026. Explore features, design, and how they redefine wearable technology.

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

A key trend driving demand in AR smart glasses form factors is no-display AI smart glasses, which are widely used by ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Traditional Showrooms VS. Digital Technology Technology alone is not enough — it’s technology married with the ...

Snap Inc, the company behind Snapchat is launching a new subsidiary called Specs for its upcoming AR glasses, scheduled to ...

As Snap readies the upcoming launch of its Specs AR glasses in direct competition with Meta, Google, and Apple, it has announced the establishment of a separate Specs-specific subsidiary.

Snap Inc. created a standalone subsidiary within the company dedicated to Specs, its first consumer pair of augmented reality ...