Vocus acquired it in February 2012 for $169 million; following a 2014 merger with Cision, the combined company sold iContact ...

With China emerging as the world’s largest market, BYD (Build Your Dreams) has been the top-selling brand for nine years in ...

Have you ever wondered why you’ve never received an email from Jeff Bezos, introducing you to your new Amazon account manager? You haven’t, right? Because you need an Amazon account manager like a ...

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as ...

Early in a career, it’s normal to fall into different things. A first job leads to another opportunity. A role opens in a different department. A recruiter reaches out with a bigger salary and a ...

SaaS startup BambooBox has raised $6.6 Mn (about ₹55 Cr) in a funding round led by Peak XV Surge, with participation from Emergent Ventures, Arc180, Uncorrelated, HAF, and a few angel investors. The ...

Over the past decade, B2B marketers have longed for more: more tools, more content, and more data. This year, their wish has finally been granted. Siloed platforms are quickly giving way to ...

Do you think you’re able to answer the question every marketing leader dreads hearing from leadership: “Why isn’t our marketing effort doing more?” How do you even go about answering that? Let’s look ...

Abstract: Smart contracts have been widely used to develop decentralized applications on account-based blockchain. The privacy issues of smart contracts have also received attention from researchers, ...

The research is clear on this one thing — and I’ve used it to take my business from $60M to nearly $120M in 5 years. Direct mail is back: Print works differently — and better — in our brains. Research ...