USC Trojans superstar JuJu Watkins is one of the biggest stars in college athletics, and her impressive resume of NIL deals ...

The Trojans are on a shortlist of national championship contenders who are looking to tip the tournament in their favor.

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As JuJu Watkins gets ready for her second NCAA tournament, she’s continuing to blaze a trail in the NIL space. The USC star ...

USC women's basketball star JuJu Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the ...

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the ...

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the ...

JuJu Watkins or Lauren Betts? Mikayla Blakes or Sarah Strong? Let’s dive into the season awards for women’s college ...

The 68-team fields for the men's and women's NCAA basketball tournaments will be unveiled Sunday night, and the games begin ...

Last season, JuJu Watkins led the Trojans to their first-ever No. 1 seed status in the NCAA Tournament although they fell short in the Elite Eight. This year, the USC star will attempt to take her ...

Natalie Esquire talks with USC star JuJu Watkins about her goals heading into the NCAA tournament, the records she's broken so far and balancing brand deals, including putting her acting skills to the ...

The face of college basketball resides in Southern California and it's No. 2 USC Trojans superstar Juju Watkins who just ...