Inside Freedom 250: why UFC bet big on a historic White House card, lost $30M and still viewed the spectacle as a win for the ...

UFC parent company played up a reported $1 billion of earned media value rather than $30 million in losses from the White ...

UFC says its White House Freedom 250 event lost about $30 million, but executives say new sponsors and partnerships made the ...

The UFC knew it would lose money with the Freedom 250 card at the White House, but the final number was an eyebrow-raiser.

In its Q2 2026 earnings call, UFC’s parent company TKO Group Holdings reported operating the special UFC Freedom 250 event on ...

Donald Trump‘s White House UFC event may have grabbed headlines, but it didn’t translate into a financial win. Despite reportedly drawing millions of viewers, the UFC’s star-studded event ultimately ...

The UFC White House event was a smashing success. The card broke viewership records, but financially, it was the exact ...

An executive from TKO Group Holdings, the parent company of the UFC, said Monday the firm lost roughly $30 million from its ...

Ari Emanuel, TKO Group’s executive chairman and CEO, called the UFC Freedom 250 event at the White House “a roaring success.” ...

The UFC staged a historic card on the White House lawn earlier this summer. Officials now detail the financial impact during a recent earnings call. TKO Group executives addressed the high production ...

UFC Freedom 250, the UFC event that took place at the White House in June, was a spectacle — but one that lost a shocking ...

Despite describing the event as a massive success, TKO officials have confirmed that the UFC White House event led to massive ...