I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

It’s Monday at one p.m. and the bookstore near Ocean Beach is booming with customers. There are elderly folk working through ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

A NEW TikTok health craze is hitting Aldi shelves — and it’s only £1.49. Shoppers are raving about the budget supermarket’s ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

The international public’s sudden taste for matcha has increased demand by so much that the global market is expected to ...