President Donald Trump on Monday weighed in on clothing brand American Eagle’s provocative new ad campaign, praising its star, Sydney Sweeney, in remarks that appeared to boost the company’s stock price.

American Eagle stock popped 24% Monday after Trump posted that he loved the company's jeans ad featuring Sydney Sweeney as the face of the brand.

Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad starring Sydney Sweeney.