President Donald Trump on Monday weighed in on clothing brand American Eagle’s provocative new ad campaign, praising its star, Sydney Sweeney, in remarks that appeared to boost the company’s stock price.

American Eagle stock popped 24% Monday after Trump posted that he loved the company's jeans ad featuring Sydney Sweeney as the face of the brand.

Key Takeaways American Eagle shares took off Monday after the president praised its recent ad campaign with actress Sydney Sweeney.Critics said the ads were hypersexualized and made references to discriminatory ideas about genetics.