Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

If you are any kind of marketer with any kind of budget you’ve recently been told not to worry about targeting. Your digital agency mate or a salesperson from one of the mega platforms explained that ...

Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic ...

The first UK insurer to publish its socio-economic pay gap data, Zurich embarked on a decade-long process of building trust ...

When we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something ...

Ironically it may have been a lack of promotion, not too much of it, that was Liquid Death’s problem. It makes sense for ...

While some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the ...

In her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and connection with marginalised communities.

From CMOs being cut from brands to save on wages to why marketers ignore targeting at their peril, it’s been a busy week. Here is my take.

Ongoing professional development and training was seen as a way to remedy a perceived lack of professionalism, with almost ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...