Creativity has helped Suncorp grow its market share, but key to this was proving its commercial value internally, says ...

From Kraft Heinz’s Todd Kaplan underlining the importance of knowing your customer to older people being negatively ...

As Sky launches the campaign for its new “affordable” Glass Air TV, Sky TV’s managing director discusses how marketing and ...

Having a dedicated marketing effectiveness team can provide rigour and objectivity, but is that level of resource realistic ...

Having generated organic engagement of 1 billion for its first end-to-end influencer campaign, Dove is calling on creators to ...

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the ...

Portrayals of older people as having no purpose in life, being lonely or powerless have the biggest potential to cause harm, ...

With research confirming the negative impact masculinity influencers can have on male mental health, experts are urging ...

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

New research finds using creators for brand building drives long-term equity and short-term sales, outperforming traditional ...

Gap Inc CEO Richard Dickson believes the business has regained its relevance after “losing the plot” on performance marketing ...

B2B brands are far less likely than those in B2C to have a dedicated, fully accountable marketing effectiveness team.