John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...

The brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.

Assuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the ...

AI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell.

Diageo, which saw profit decline 27.8% in the year to the end of June, will not chase pure cost-cutting at the expense of its ...

Samsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow ...

This presents a clear opportunity for brands in the sector, with young consumers engaging with many creators in the space.

B2B marketers have been slower to adopt behavioural science compared to B2C but the biases that factor into purchase ...

After announcing he will retire from Cancer Research UK next year, Philip Almond reflects on a marketing career spanning ...

Content creator partnerships need to be built with “faith and collaboration” if they are to be successful, says Adobe ...

Following the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed ...

Aligning with commercial is “more important than ever” says former Boots CMO Pete Markey, with marketers stuck between a rock ...