Pepe Cerezo, founder and director of Digital Journey, shares his thoughts on walled gardens, the end of the open Web, AI, and ...

South Asian publishers are boldly reinventing media with dozens of new products spanning AI-driven newsrooms, innovative ad ...

As audience behaviour continues changing and advertising revenue shifts, news media companies like Editora Globo are ...

Newsletters are one of the most reliable ways to build direct relationships with readers at a time when direct engagement is ...

Schibsted created its user interest predictions (UIP) model to ensure it not only delivered valued personalised experiences ...

The subscription proficiency index helps teams prioritise resources, enhance subscription strategies, and fine-tune their ...

South Asian media companies are embedding personalisation into every layer of their operations — from AI-powered newsrooms to ...

To improve its content strategy and collaboration with the marketing and sales departments, The Philadephia Inquirer ...

In a media landscape reshaped by AI, declining search traffic, and platform volatility, social media remains the most dynamic top-of-funnel space for newsrooms looking to grow their audience, build ...

Pippa Leary, managing director of News Corp Australia’s Free News and Lifestyle, explains how the company is going beyond clicks and impressions to build a sustainable advertising model, including the ...

How Gazeta Wyborcza in Poland transformed its local newsrooms by reducing low-impact content, strengthening local reporting with national appeal, and streamlining print operations is the focus of this ...

A mongst the many changes brought about by the changing landscape is the decline of traditional advertising sales. For ...