Comination of Nielsen and DoubleVerify to provide clear, verified, and independent data for the end-to-end advertising segment.

PubMatic AgenticOS updates give buyers verifiable control and a complete audit trail, from planning through activation to measurement.

Partnership combines Wunderkind's behavioral intent signals and AI decisioning with Cordial's cross-channel messaging platform and AI-native CDP.

Thryv also partnered with Wix and Ooma to boost its market presence among SMBs. The Wix partnership brings together Thryv's marketing platform and Wix's global website and unified commerce solutions.

LiveRamp a data collaboration solutions provider, has expanded its Cross-Media Intelligence solution to enable cross-media measurement across Meta and other media channels, such as connected TV, ...

Report highlights what actually drove recall, brand lift, and purchase intent during the most-watched sporting event in the world.

ZoomInfo has launched a native connector between Gemini Enterprise, Google Cloud's enterprise AI platform, and ZoomInfo's headless GTM context layer.

The World Health Organization projects that by 2050, 3.5 billion people worldwide will be using some form of assistive technology, tools that help people with disabilities or age-related limitations ...

Shirofune's Creative Timeline analysis feature lets marketers track performance across all creative campaigns in one place.

Adswerve Premium Supply gives companies access to curated, high-quality inventory through a single, expert-led team.

Slant, providers of a CRM platform for financial advisors, today launched Intake Forms, a set of branded, artificial intelligence-built forms for collecting client and prospect information. Rather ...

To further AI integration, Uniqode has also introduced a model context protocol (MCP) connector that lets users manage QR codes and pull analytics directly from Anthropic's Claude. Users can create QR ...