When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to ...

Sharma’s career mirrors the company’s growth: from roughly INR 150 crore in revenue when he joined to closing FY25 at INR ...

German company Henkel, which owns consumer brands including Persil, Perwoll, Bref, Schwarzkopf and Syoss, has consolidated ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to ...

For the fifth anniversary of its Equity Upfront, Mediabrands launched its first iteration of SheFront. Held as part of this ...

Former Dentsu staff say they were never contacted after the breach and are unsure what personal information was leaked or why ...

For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the ...

Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates how sharing unique talents and gifts can strengthen communities. Through ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and ...

Tech giant Adobe has announced plans to acquire Semrush in a $1.9 billion all-cash deal. Boston-based Semrush is a platform ...

Salt Media Entertainment (SMEPL), part of the RVCJ Group, has announced the appointment of British-Afghan filmmaker and storyteller Najia Khaan as director and producer for documentaries and special ...