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Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP ...
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
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