Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles ...

The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.

Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

Luminous Power Technologies has launched a 360-degree marketing campaign in partnership with Rajasthan Royals, positioning ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati ...

To commemorate International Labour Day (May 1), Godrej Consumer Products Ltd (GCPL) launched a digital film titled ‘Hands ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...