Jason Lyman is CMO of Customer.io, the AI-native customer engagement platform used by 9,000 companies. Wendy Zhang is Senior Lifecycle Marketing Manager at Attio. At Business of Apps London 2026, ...

Most brands believe their acquisition strategy is working. Revenue looks stable. ROAS from existing partners appears healthy. Leadership sees conversions coming in and assumes the program is scaling.

Mike Fogarty is Head of Client Development at Tatari, a platform built for buying and measuring convergent TV across linear, streaming, and online video. Lauren Frame is Director of Growth and Brand ...

iGaming advertisers cannot rely on mainstream platforms – Google Ads and Meta block or heavily restrict this vertical, so the market runs on specialized ad networks instead. Campaigns targeting the US ...

Business of Apps is delighted to partner with Mintegral to launch Inside App Scaling, a new channel dedicated to the operational realities of scaling apps in the modern marketing era. The channel is ...

Mobile games are a huge part of the app ecosystem, accounting for 60% of in-app purchase revenue across iOS and Google Play. They are also the most popular genre of app, with more than one third of ...

This guide will cover the best augmented reality app development services, how much it costs, top app development features, and how you stand to benefit from using augmented reality app development ...

Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

This guide will cover everything from how being a casino affiliate marketer works, how you stand to benefit from getting involved, and how to choose the best casino affiliate programs available.

This guide covers everything from cryptocurrency basics to the reasons companies use affiliate marketing networks, and how to select the best crypto affiliate networks from the ever-growing list.

Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...