Discover why ghost revenue happens, how CEOs miss marketing's role in growth, and what B2B marketers can do to make their ...

Our 2026 UK Agencies Benchmarking Report has landed, and it’s packed with industry insights. From emerging trends to a definitive ranking of the highest-earning agencies, plus the metrics that matter ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Redesign your B2B marketing team structure for AI with a practical operating model, clear roles and governance, and better commercial impact.

Nearly half of UK economic output comes from B2B activity; yet, it rarely gets the attention it deserves. B2B Nations makes the case that the UK’s most globally competitive sectors are not hidden at ...

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the ...

The B2B Marketing UK Agencies Benchmarking Report is back and better than ever, featuring brand-new sections, a unique look at the marketing landscape and much more, utilizing data from 65+ of the top ...

Prepare your B2B social media strategy for 2025 with our Top 9 B2B Social Media Trends guide. Discover how to stay ahead with AI-driven innovations, purpose-driven strategies, and captivating video ...

British Gas Business has signed its first ever sporting sponsorship in a three year deal with The Southern Football League, in order to reach out to SMEs in southern England. According to Kevin Clarke ...

Forrester has announced it will acquire advisory firm SiriusDecisions in a $245 million cash deal. The aim of the deal is to open up opportunities of expansion for Forrester through cross-selling ...

Account-based marketing platform Demandbase has announced its acquisition of both sales and marketing intelligence provider InsideView and technographic data and intelligence provider, DemandMatrix.

It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your ...