Earlier this month, the Senate Committee on Commerce, Science, and Transportation held a hearing about fragmentation in ...

Nonprofit Science Moms partnered with The Weather Company on a campaign that used real-time weather conditions to raise awareness about climate change.

TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint is always a complicated move. Chocolate brand Tony’s Chocolonely hit that ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

There are always brands willing to place a bet on unusual sporting events in the hope that they have a breakout moment.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat ...

A peek into fintech app Betterment's nimble growth marketing strategy amid tariffs turbluence, with CMO Kim Rosenblum.