People Inc. says it can hold the line on ad revenue as quality inventory gets harder to find. Plus: BMW is running in-car ...

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the ...

With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.