A couple of years ago, Sony re-released a movie that had flopped only a few months earlier. Morbius had died at the box office in April 2022, opening to $39.1m and then dropping 74% in its second ...

Audiences are nearly twice as likely to describe Matt Damon as trustworthy or honest, compared with actors in general, ...

Every year, tens of thousands of screenwriters pay to enter contests. A major selling point for them is that winning (or placing highly) will mean that the right people will finally read your script.

Marketing is a key part of any film’s success, but training and case studies are much more likely to focus on the filmmaking than on film promotion. So I went looking for real-world examples of indie ...

Last month, I wrote about the career paths top directors took to direct a major motion picture. One finding was that women were less likely than men to make a second film on the same scale. A few of ...

My latest Film Data Scientist video, this time investigating why so many film posters seem to have forgotten the names of their lead actors. I’ll be uploading new video essays every couple of weeks ...

Let’s start with the seemingly incongruous situation. Hollywood as an industry has been honing its craft for well over a century. Given the power, prestige, and money on offer, it attracts some of the ...

A year ago I spoke at the Creators Conference of the German Producers Alliance in Munich, detailing the interesting bifurcation in German cinema. (You can read my article write-up here Why German ...

My latest Film Data Scientist video, this time looking at the numbers behind the age of directors. If you would like a slightly more… ahem… sensible reading of ...