Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

An old proverb states that it is “Better to be hurt by the truth than comforted with a lie.” A roundtable of martech experts I recently hosted proved the truth of that, validating many things I had ...

Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, ...

Business buying may be fairly standardized worldwide, but cultural and environmental differences still shape how B2B marketing gets done. Here’s a roundup of what’s working for business marketers in ...

It’s once again the time of year for gratitude, appreciation and grace. In business, gratitude isn’t measured by words or turkey-day posts. It’s measured by what a company is willing to give up to ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips like this, I use the time away from my screens to reflect on whatever is occupying my attention at the moment.

Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages more than 190 ...

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business ...

MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview ...