AI is everywhere—or at least that’s what it feels like. Social media feeds are swamped with AI-generated flyers and captions that follow eerily similar ...

Here are some of the best media stories our team has read so far this week: Press Gazette | ‘First tremors’ of AI earthquake showing in digital revenue ...

For Rough Draft Atlanta, newsletters aren't just a distribution channel. They're the engine powering its digital reinvention. Recognizing their ...

Hearst is using AI to turn advertising RFPs into bespoke audiences in minutes with a new product that moves the company beyond targeting into strategy. AURA IQ, launched last month at Cannes, is the ...

Streaming is shifting from a subscriber acquisition business to a subscriber retention business. As subscription prices rise and free viewing options expand, consumers are becoming more deliberate ...

Anyone in the media industry can tell you how third-party signal degradation has made traditional ad targeting less reliable. At the same time, AI has made it easier to analyze publisher data to ...

In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have sent staff to the competition in the USA, ...

For decades, media companies have distributed content on the open web to inform and entertain audiences, build communities and earn ad revenue. Open web equaled open access, and advertisers and ...

Generative AI can subtly alter intended meaning while improving writing, raising new questions about AI's growing role between authors and audiences. Generative AI increasingly sits between people as ...