The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

It’s hard to find a reliable streaming device that costs this little, but the Roku Express HD is the ace in the hole every ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

Roku has started testing video ads that play automatically before users even reach the home screen, and everyone hates them.

Over the weekend, a number of Roku device owners noticed an irksome new advertising method from the company: a trailer for ...

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The Roku Express 4K+ has a $15 discount today. Pick up this streaming device at Amazon, Walmart, and Office Depot before it’s ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss their Roku devices if the ads become permanent.

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

As Ars Technica reports, Roku has confirmed that the auto-playing adverts are supposed to be there as part of an experiment.

Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...