A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Founder Kate Diament created lifestyle brand Montauk General Store to distill the spirit of the Hamptons. It's taken off.

Curious about matcha tea? Experts explain its health benefits, side effects, daily limits, and how to enjoy it safely as part ...

Matcha demand is surging globally, driven by social media buzz and Japan tourism, leaving producers struggling to keep up, vendors say.

Is matcha healthy or just hype? This piece explores its benefits like calm energy, focus, and antioxidants, while offering ...

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

For di middle of di hype, demand for di powder dey rise. US-based tea importer Lauren Purvis tell BBC say her customers dey ...

Matcha may be loaded with antioxidants, but could your daily green latte be quietly interfering with iron ...