Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

In a statement, Mars confirmed the appointment of Publicis and said that Interpublic Group of Cos.’s Weber Shandwick would oversee public relations, “with both agencies tasked with bringing ...

The pitch, which began in 2024, covered Mars snacking and pet care divisions, including brands such as Snickers, M&Ms, Wrigley’s, Royal Canin, and Pedigree. Publicis will also handle media for ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

A French advertising giant has threatened to sue WPP after accusing the British company of spreading “falsehoods” about its ...

Arthur Sadoun has told Campaign that agencies should be “optimistic,” not “scared,” about their future, and they have a ...