Kraft Heinz will be pulling artificial dyes from its U.S. products starting in 2027 and will no longer roll out new products with the dyes.

Food giant Kraft Heinz will remove all artificial colors from its brands as synthetic food dyes face renewed scrutiny from consumers and Secretary Robert F. Kennedy Jr.’s US Department of Health and Human Services.

Kraft Heinz said it will remove artificial dyes from its U.S. products by end of 2027 and stop making new products that contain the dyes.