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Max streaming service is reviving the HBO name — the one it discarded two years ago
Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...
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Warner Bros. reverses course and plans to rename streaming service back to HBO Max
On the one hand, does it look bad, and fuel schadenfreude on the ol' internet, that in the span of a couple years Warner Bros ...
Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision
Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...
Max Is Changing Its Name to (Get This!) HBO Max
Discovery-owned streamer formerly known as HBO Max, and currently known as just Max, is changing its name to … HBO Max. No, ...
Max will be rebranded HBO Max... again
Warner Bros. Discovery, the parent company of HBO, announced on Wednesday, “Same app. New-ish name. The plot twist everyone’s ...
HBO makes major U-turn on Max after just two years
The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...
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The streaming service Max is changing its name back to HBO Max
Warner Bros. DiscoveryCall me by my former name.Warner Bros. Discovery is changing the name of its streaming service yet again.The streaming platform originally launched with the name HBO Max in ...
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CNN Castoff Chris Cillizza Destroys WBD Boss David Zaslav for ‘Idiotic’ 180 on ‘Max’ Name Change: ‘Amazing to Me’ He ‘Still Has a Job’
Chris Cillizza is lashing out at the top executive of Warner Brothers Discovery following the sudden 180 on the name of its ...
Welcome back, HBO Max: Streaming service returning to its old name this summer
HBO's streaming service, which has been known simply as Max for the past two years, will return to its old name of HBO Max ...
Max or HBO Max? Here's why the streaming platform changed its name again
Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...