Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any ...

Warner Bros. Discovery (NASDAQ: WBD) revealed plans today to rebrand its primary streaming platform, Max, as HBO Max this summer. This announcement was made durin ...

During its Upfronts presentation, Warner Bros. Discovery announced that Max will be rebranded HBO Max. "HBO Max"? Sounds ...

Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader strategic shift designed to re-emphasize premium programming for adults.

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...