No one can say that Apple has taken a light touch in promoting, "F1: The Movie," but the film is being distributed ...

Apple’s F1 movie, starring Brad Pitt, marks a bold new chapter in its Hollywood strategy after years of stalled momentum.

Amid its push to promote "F1: The Movie," Apple is considering starting its own theatrical distribution unit, the Wall Street ...

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...

As the Brad Pitt and Damson Idris-led movie hopes to rev up at the box office, it also hopes to get the stamp of approval ...

F1 has been partnered with ESPN in the U.S. for the past seven years, signing its most recent deal in 2022, valued at about ...

It’s a huge week for Formula One, but the action isn’t on the starting grid. “F1: The Movie” aims for glory in the highly ...

Six years after getting into entertainment, Apple lags behind its peers in streaming subscribers and mainstream appeal, ...

Brad Pitt’s Los Angeles home was burglarized while he was away promoting his new film F1. Three unidentified suspects broke ...

With one of its biggest entertainment investments yet, Apple aims to turn critical acclaim into box office gold.