First-quarter data from Circana indicates that prestige beauty sales were flat year-over-year for the time period, following ...

The TikTok star joked she “made the mistake” of offering to do a split — but the 300,000 people who liked it on TikTok probably wouldn't call it that.

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one way to connect with what one might loosely ...

The stock keeping unit gains inspiration from Bingsoo, a popular dessert in South Korea, comprised of shaved ice and topped ...

Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest ...

The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

Hawaiian Tropic, renowned for its signature scent and iconic suncare products, announces the launch of its boldest campaign ...

The “Blonde” Oscar-nominated actress ‘ hair was styled with natural waves and a side part courtesy of stylist Jenny Cho. Her ...