How DressX, Google and NVIDIA are reshaping fashion AI, virtual try-on and ecommerce as brands chase better fit, fewer returns and more brand-accurate shopping workflows.

Perfect Corp.’s latest update to virtual jewelry try-on simplifies the 3D model creation process for brands. Before the update, the company’s system accepted Wavefront Object files, but the technology ...

In June, Google introduced virtual try-on models to some clothing product shopping results. When it first launched, Google said it used AI to generate models that can try on clothes for you. The goal ...

Google is updating its AI try-on feature to let you virtually try on clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-body picture of themselves ...

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual clothing try-on tool. Almost as soon as the feature was released, users started ...

Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. It may also be better for retailers' bottom lines because it can decrease return rates. Virtual ...