PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Six of the most flattering swimwear trends for summer 2026 - Ruching, built-in jewellery and polka dots are all on trend this season ...

The retro high-waisted bikini popularised in the 1950s by the likes of Marilyn Monroe is a booming bikini trend this ...

Pucci looks just as good now as it did 70 years ago.

Tankini revival: The tankini is returning with modern cuts, structured designs, and elevated fabrics, shedding its once ...

Houston-born Hilary Duff joins the 2026 Sports Illustrated Swimsuit Issue as a cover model alongside Alix Earle and Tiffany ...

Whether you're heading to the sun or simply in the mood for some escapist scrolling, swimwear season is officially here. And although I already have my trusted go-to styles that I return to year after ...

For decades, the conventional wisdom in apparel sourcing has been straightforward: domestic manufacturing cannot compete with ...

Hailey Bieber is serving peak summer energy with yet another barely-there fashion moment. The Rhode founder and beauty mogul ...

Love them or hate them, thong bikinis are set to dominate this summer. The G-string silhouette has been jettisoned onto our swim style radar, courtesy of stars such as Dua Lipa, Kendall Jenner and ...

Candice Swanepoelis raising the temperature with her latest fashion moment, wearing a string bikini. The South African model showcased this stunning ensemble from her swimwear brand, Tropic of C, in a ...