From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

Super Bowl viewers will see a food fight among advertisers, with a significant chunk of commercials devoted to junk food, ...

Joe Buck plans to enjoy Sunday watching the Super Bowl with an audience of just his wife and two young sons. What a contrast.

Super Bowl 2025 may be the most watched live TV show of 2025. Expectations for approximately 120 Million live viewers seem ...

At about $7 million for a 30-second spot, nearly 40 companies are advertising in Super Bowl 59. See which ones here.

One factor that could push Fox’s Super Bowl audience to a new high is a streaming feed of the game that will be available on ...

Former Fighting Irish defender Chuck Sweeney was referee in "The Greatest Game Ever Played," saved 50 million viewers from ...

A screenshot of the AI chatbot in the ad claimed Gouda accounted for 50-60% of global cheese consumption. Was it funded by ...

Super Bowl squares are a yearly tradition for the NFL's championship game. DraftKings and FanDuel have their own versions ...

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan ...

Eagles head coach Nick Sirianni has taken his team into uncharted territory. He is the only coach to lead the Eagles to two ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...