Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

Gate has officially released its first co-branded digital collectibles collection in partnership with the Oracle Red Bull Racing Team in F1.

Visa Infinite branding debuted on the Red Bull cars during running at the Monaco Grand Prix as the two brands align closer ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

Update [Thu 22nd May 2025, 3:55am]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

Under the upcoming Formula 1 engine regulations, Red Bull will break away from its Honda-based partnership and launch its own power unit, developed alongside Ford. However, not everyone is ...

As the sun shines brighter, the days become longer and outdoor adventures call, Red Bull unveils this year’s Red Bull Summer Edition White Peach. This limited-time offering is available for the ...