The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

Update [Thu 22nd May 2025, 3:55am]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

Visa Infinite branding debuted on the Red Bull cars during running at the Monaco Grand Prix as the two brands align closer ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

Red Bull has signed on to be the official energy drink sponsor for all DreamHack events for the next few years, starting with ...

and institutional participation in the Sonic ecosystem. This partnership further validates the Company's long-term vision and comes alongside strong institutional participation in the current ...

Gate.io, one of the leading global digital asset trading platforms, officially announces a large-scale co-branded Digital Collectibles collection in partnership with Oracle Red Bull Racing.

Ford and Red Bull Powertrains are hard at work developing the engine that will propel the reigning champions into a new ...