What's new: Roblox Assistant now includes agentic AI for multi-step planning, 3D asset generation, and automated playtesting, making it a more proactive development partner. Why it matters: AI coding ...

Roblox has expanded its advertising platform with a new homepage ad format and advanced AI creation tools, aiming to deepen connections between brands and its Gen Z and Gen Alpha audience. The ...

GameSpot may get a commission from retail offers. Roblox has announced a new feature called Roblox Moments, a TikTok-style social feed allowing users to share videos taken directly in-game. The ...

Roblox introduces AI tools to simplify game development for millions of users, including Roblox Code Assist beta and Material Generator. As AI-generated content on the platform grows, Roblox plans to ...