Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

Marketing is a big part of the beer industry, and many companies know how to do it right. Sam Adams uses this marketing ...

In a competitive market, every slight advantage is important. SAMUEL ORD explores the fascinating world of the psychology of retail pricing strategies.

Scientists comment on the Tobacco and Vapes Bill, including plans to ban smoking outside schools and hospitals. Prof Sean Semple, Professor of Exposure Science, University of Stirling, said: ...

Zuzena is currently the head of Komercizglitibas Centrs consultancy. From 2004 to 2007, she was marketing and program director at TV3, and from 2007 to 2019, she headed TV3 and the entire media group ...

Research by psychologists and sociologists is increasingly showing that nostalgia provides a link with our past and helps us ...

Marketing induced — advertising triggers the recognition ... As you can see, there is a lot of psychology behind the reasons why people buy. The better a business understands this process ...

If you're looking for a career in finance, bankers and brokers are two common job opportunities that you might consider. A ...

"Kittenfishing" may sound adorable but it's actually the baby form of catfishing. Here's how to keep yourself from kittenfishing and to prevent yourself from being kittenfished.

Meanwhile, reciprocity marketing, think free product samples or buy now ... Pongsanan warns that sustainability is more crucial than ever. Although programmatic advertising and AI advancements are ...

Why one of Houston Community College’s first students pursuing an artificial intelligence bachelor’s degree, calls the ...

T he so-called father of the wellness movement, biostatistician Halbert L. Dunn, first used the term in Canadian Journal of ...