Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

(For example, don’t show an ad for clothing to a site visitor who checked out the product pages for home decor.) Segmenting ...

Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a ...

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the ...

Social media platforms such as Facebook and Instagram are well known hubs for legitimate businesses to promote their products ...

Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately ...

Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

Facebook parent Meta Platforms Inc. is confronting a potential lawsuit from the Consumer Financial Protection Bureau over ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Customer alleges her Subway Steak & Cheese sandwich was nothing like the beefed-up image shown in the restaurant chain's ads.

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