Nine Major TV Companies in Partnership to Tie Ads to Business Results

A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and ...
The Desk on MSN

TV broadcasters partner with OpenAP to create new ad exposure standards

Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for ...

Paramount Skydance says $110B WBD merger needed to compete with Netflix, other streaming rivals

Absent something transformative, neither party is positioned to grow to a scale where they would catch up to the leading ...

Warner Bros. Discovery Upfront Addresses Paramount Merger

"Before we go on, we do want to address the Ellison - I mean the elephant - in the room," co-president of U.S. advertising ...

WBD Sales Chiefs Acknowledge The “Ellison In The Room”, Nodding To Paramount Deal At Upfront Amid Talk Of Ad Tools

Warner Bros. Discovery's co-heads of sales kicked off the company's upfront Wednesday by acknowledging the looming $110 ...

Paramount Defends Warner Bros. Discovery Merger In Letter To California AG, Says Combined Companies Will Have Incentive To Boost Theatrical

Paramount defended its proposed merger with Warner Bros. Discovery to California Attorney General Rob Bonta, who is ...

Warner Bros. Discovery Ad Presidents Downplay Paramount Merger Impact on Upfronts: 'Been Through Change and Challenges Before'

Warner Bros. Discovery co-ad presidents Ryan Gould and Robert Voltaggio looked to send a message of stability to advertisers ...

Opposition Mounts to Paramount-WBD Merger. Will It Make a Difference?

There’s a lot of sound and fury against David Ellison’s pending $111 billion megamerger with Warner Bros. Discovery. But what ...
MrWeb

New OpenAP Initiative Seeks Standardized Attribution

Nine major US broadcasters and publishers have announced a new initiative in partnership with technology company OpenAP, ...

Pressure grows on California attorney general to try to block Paramount's deal for Warner Bros.

The congressional Democrats want California Atty. Gen. Rob Bonta to closely examine how the Paramount-Warner Bros. deal would ...

The Oligarchs Are Starting to Lose Their Grip on Power

The oligarchs are still in charge. But they are starting to lose their grip on power. We’ve seen what happens when ...