Nine Major TV Companies in Partnership to Tie Ads to Business Results

A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and ...
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TV broadcasters partner with OpenAP to create new ad exposure standards

Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for ...

Paramount Skydance says $110B WBD merger needed to compete with Netflix, other streaming rivals

Absent something transformative, neither party is positioned to grow to a scale where they would catch up to the leading ...

Warner Bros. Discovery Upfront Addresses Paramount Merger

"Before we go on, we do want to address the Ellison - I mean the elephant - in the room," co-president of U.S. advertising ...

WBD Sales Chiefs Acknowledge The “Ellison In The Room”, Nodding To Paramount Deal At Upfront Amid Talk Of Ad Tools

Warner Bros. Discovery's co-heads of sales kicked off the company's upfront Wednesday by acknowledging the looming $110 ...

Warner Bros. Discovery Ad Presidents Downplay Paramount Merger Impact on Upfronts: 'Been Through Change and Challenges Before'

Warner Bros. Discovery co-ad presidents Ryan Gould and Robert Voltaggio looked to send a message of stability to advertisers ...