Hollywood great Stephen Spielberg finds inspiration all over the place, like the time he wanted to adapt a McDonald's ...

When it comes to fast food fish sandwiches, the Filet-O-Fish is the innovator that started it all. This ad shows one key ...

Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. State Farm Insurance used Super Bowl LX to cast a ...

Chris Kempczinski is one of the most consequential chief executives in the history of the global restaurant industry — a consumer goods strategist by formation, a brand builder by instinct, and the ...

The AI giants are advertising and building marketing teams to see who can emerge as the leader in a space that still needs defining.

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There’s a McDonald’s in Southern California that’s never served a single Big Mac or container of Chicken McNuggets to a paying public customer. At first glance, it has all the trappings of a suburban ...

Disney‘s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a ...

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

Many Americans have been there. Working from home, clocking long hours, when suddenly a DoorDash delivery driver arrives toting a big paper McDonald's brown bag. A similar scene – with an audience of ...

After going viral with his Big Arch bite, McDonald’s CEO Chris Kempczinski sat down earlier this month for an exclusive interview with WSJ to discuss menu strategy, affordability concerns, and what ...

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...