We frequently hear marketing and business development mentioned together or even used as the same thing. While both areas do overlap and help a company grow, they are different and should have ...

Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Most lawyers ...

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content ...

CFI Financial Group, an online trading provider in the region, has announced the appointment of Ahmad Khatib as Chief ...

You’ll have the chance to work on real-world projects for companies while learning to apply ethical business practices. Development of students' decision-making and managerial skills are the major ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York.

See Full Bio Kelly MainSmall Business Writer Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the ...