The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

While Mercedes has had good union relations with its German workforce, the employees elect half of the supervisory board members. Heavily unionized workforces tend to limit profit because of wage ...

NPARALLEL, a leader in experiential marketing, is excited to announce the acquisition of Atomic Props and Effects LTD, an ...

Scott Weisenthal will serve as the head of global marketing and insight at Comcast Advertising, where he will oversee all ...

Fostering a culture of innovation will contribute to a company's success. Here 18 business leaders share their best ...

2. Celebrate ideas. Many businesses give lip service to their celebration of innovation, but punish, rather than reward, risk ...

One idea to keep clients engaged throughout the year is to host educational workshops and/or webinars during off season.

A concise overview of digital marketing solutions in advertising. New advertising models of affiliate interaction and trends ...

Receive News24 Business writer-at-large Carol Paton's articles about the political economy, state-owned enterprises and energy sector. Find public sector tender opportunities in South Africa here.

This year, more than 80 products were entered by 70 participating companies. Product entries will be displayed along Innovation Way, located on the second-floor rotunda, throughout the event. The ...

dragana991 / Getty Images Starting your own business to provide personal loans can be lucrative if you go about it in the right way. It can also be challenging, especially given the many ...

Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising. This isn’t a bad thing. Respecting ...