Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X In addition to those high-profile premieres, the streamer has an impressive library of ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, slated to take effect this summer, was announced Wednesday morning ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...

Luckily, HBO Max has a wide selection of shows that are perfect for a long weekend binge-watch. If the chaotic nature of U.S. politics makes you feel like laughing at the red, white and blue ...

Max, the app formerly known as HBO Max, is getting a new name this summer: HBO Max. Sound familiar? It should. HBO Max was the original name for the streaming service when it launched in May 2020.