In today’s world, companies need to fight hard for consumer’s time and attention. For financial service companies this is no different. As financial services are often perceived as boring and complex, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Imagine a world where every TV commercial, print ad, billboard, and ...

As a kid playing 80s- and 90s-era strategy games on the family PC, Adrian Hon secretly entertained the idea of designing video games of his own. Deterred by his middle-of-the-road math skills, he ...

Following is Part 3 of the Retail TouchPoints series focused on Retail Wins In Gamification. This article uncovers best practices for successful gamification. Thought leaders and experts in ...

The following article was posted on the Knowledge@Wharton website on February 11, 2014. In 2011, a game called Foldit caused a sensation by solving a decades-old scientific mystery in just three weeks ...

“Ad Agents” is a column written by the agency-side of the digital media community. Alastair Cole, Head of Creative Services of Essence Digital, a global digital marketing agency based in London and ...

One of 2012’s biggest buzzwords was “Gamification” and that probably means that in 2013 there are a lot of people trying to sell you on the value of gamifying your pharma business. One of 2012’s ...

Frequently couched either as a question about demographics or as a personal statement ("I don't ever play games"), gamification is dogged by questions of suitability of purpose, appropriateness of ...