Six years ago the leaders of Ethika, a lifestyle brand based in San Clemente, California, realized they might have hit some kind of jackpot: Turns out, the hip-hop community had an affinity for their… ...

With his Young Money Cash Money return still stalled out, Lil Wayne has returned to what’s always worked best for him in the past: Spitting a frankly ridiculous amount of fire punchlines on ...

An unlikely force has brought together Meek Mill, Kid Ink, Ace Hood and more for a mixtape: underwear. Ethika, an underwear brand based in San Clemente, California, collaborated with the music… By ...

“Ethika is family and they have been supporting the music through their fashion and wear lines,” Spiff said in a press release. “I am excited to be part of their vision with my new “Spiff The Shooter” ...

Lifestyle brand Ethika has just announced it has joined forces with Puerto Rican rapper and singer Anuel AA for a new underwear collection. The latest collaboration with an artist for the brand, which ...